Viacom and Virtual Reality

Viacom is a company that holds the keys to many intellectual properties throughout its television networks some of which being the kid friendly characters seen on Nickelodeon and ranging to the characters in South Park and even some reality show stars from MTV. None of these characters were given a second glance when the company decided to get involved with virtual reality technology however. yougoggle.com

 

Instead the company decided to take a musical route with the technology and partner up with musicians like Tyler Hurd to provide people with a different type of virtual experience. One project that Viacom did called, The Melody of Dust, put the users inside of a dreamy room with a miniature tornado in the center.

 

Users could then pick and choose from different items to throw into the tornado such as flowers or vases. Then the items start floating around and each one makes a distinct noise that eventually morphs into a melody and rhythm. They produced this by having Hot Sugar, an electronica musician, compose and record each sound. Alongside musical endeavors, Viacom is also looking into social experiences as well as narrative projects and they plan to release at least 8 different projects within this year by partnering up with outside collaborators for some of them.

 

Positional tracking is their main focus at this point in time and it is said that they will not be using any 360 degree videos in the projects coming. Viacom Next is in no rush because the company that oversees it is not looking to make a profit from their endeavors yet so they have plenty of time to experiment and see what works best for them. They want to increase their profile in the next couple of years rather than monetize their projects.

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